InLend

The brief was to create a simple and flexible branding system for a small finance team with no in-house designer. The brief prioritized flexibility and ease of use over complex visuals, requiring a system that could generate visually varied content without needing ongoing professional design support. I created a modular design language using bold colors, geometric shapes, and a minimal layout logic, allowing the client to easily combine and rearrange elements for new, on-brand visuals.